The CA voters (those same voters that voted for Obama 61%/37%) have voted down tax increases by about the same margin. Good news (sorry Mr. Powell, Americans do not want more taxes).
So with such a resounding defeat where did the voters get that opinion? Unlikley from their local newpapers.

Proposition:
1A
1B
1C
1D
1E
1F

San Francisco Chronicle
Yes
Yes
Yes
Yes
Yes
Yes

Santa Rosa [...]

We knew this was coming. California is the most expensive state in the union. It was only a meeter of time before the other states worked out ways to entice companies away. That way is tax policy allowing companies to have tax breaks to move their businesses [...]